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Web Usability Technical Elements, Part 1
We are not going to get too technical today, since many readers might not be so knowledgeable about web programming. But I’ll offer some guidelines that you can keep in mind when working with your...
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Website Usability Technical Elements, Part 2
Today we’re continuing the discussion on technical elements of website usability that began in my previous post. One more important technical question: How does your website load? If it doesn’t load...
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SEO Guidelines –Directly From The Source
Major search engines like Google or Yahoo! are interested in keeping their search results clean, and thus try to compell webmasters to act professionally when it comes to website optimization. I write...
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Local Search Marketing: Introduction
The search world is getting increasingly more personalized, with user behavior targeting becoming a heavier factor in online marketing, with Google’s universal search, and with other trends. Thus I’m...
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Local Search Marketing Strategies: Part 1
My previous blog post introduced a new series about local search marketing. Today we’ll dig right in! Let’s start with your business name. Does it say where you are located? If you operate nationwide...
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Local Search Marketing Strategies: Part 2
This post continues my series on local search marketing strategies. First, let’s revisit the importance of one’s business name. Here’s a hint: Your location might have some alternative names, like an...
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Local Search Marketing Strategies: Part 3
Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what’s being offered to them. Always remember that you have this great...
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Local Search Marketing Strategies: Part 4
Thanks to universal search, local business listings tend to rank higher than general websites in search engines, particularly in Google, the world’s largest search engine. This is why it is so...
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Local Search Marketing Strategies: Part 5–Going Mobile
Today’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you...
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